Five start-ups to compete in IBM’s SmartCamp Kickstart Dublin contest

24 Oct 2012

Tomorrow in Dublin, five start-ups will be presenting their business strategies to investors, industry and business experts at IBM’s SmartCamp Kickstart event in order to progress forward to the European qualifiers of the competition in Berlin, Germany, in November.

Dublin City Council is hosting the event as part of the Innovation Dublin festival taking place in the city.

The five ventures competing tomorrow have been selected from more than 80 start-ups that are using business analytics, big data and cloud computing technology to spur on innovation in industries such as local government, retail, health, environment and communications.

One winner will be selected tomorrow to represent Ireland at the European qualifiers of SmartCamp Kickstart in November in Berlin. The competition is part of IBM’s Global Entrepreneur initiative.

In February, the Irish start-up Profitero was named IBM Global Entrepreneur of the Year for 2012.

As for the five start-ups that will be competing in the SmartCamp finals in Dublin tomorrow, they are Von Bismark, OptiWi-Fi, Clear Returns, Esave and Foxframe.

Von Bismark is a Dublin-based start-up that has developed Kinect-based, gesture-based interfaces, with the aim of delivering digital content into the real world. The aim is to allow users interact with items, such as being able to digitally try on clothing.

Also based in Dublin, OptiWi-Fi is working to deliver next-gen Wi-Fi monitoring and self-optimisation to Wi-Fi providers, mobile network operators and Wi-Fi equipment manufacturers. The start-up’s technology is aiming to bring significant advances to the unlicensed and uncontrolled medium of Wi-Fi.

Clear Returns is based in Glasgow, Scotland. The start-up is pioneering intelligence software to predict product returns at the point of sale and prevent them happening. The company’s value proposition is a 5pc reduction in returns for a small UK retailer will improve profits by stg£1m per annum.

Esave is designing power management technologies, with the aim of reducing costs, saving energy and reducing carbon emissions.

Foxframe is a cloud-based, automated video advertising creation platform that offers real-time access to videos, images and music tracks, publishing and distribution tools.

Innovation image via Shutterstock

Carmel Doyle was a long-time reporter with Silicon Republic