Proptech start-up Home Made enters the Irish market

28 Apr 2022

Home Made founder and CEO Asaf Navot. Image: Home Made

Following growth in the UK, Home Made’s founder and CEO said Dublin is the ‘perfect place’ to start its international expansion.

UK-based property technology company Home Made has announced its entry into the Irish market, with its first letting services in Dublin planned for later this year.

The proptech is largely focused on build-to-rent (BTR) developments, and will be targeting those aimed at tech professionals in Dublin’s Silicon Docks. Its first live sites are planned for the end of the second quarter of the year.

Founded in 2017, Home Made has developed a digital platform that aims to make the rental process more efficient and transparent for both tenants and landlords.

The proptech said that its combination of technology and data analytics reduces the time it takes for a BTR development to reach stable occupancy by 25pc compared to existing letting agent methods.

It builds data analysis tools for its BTR partners and processes millions of data points every month to provide market-wide analysis for its clients, along with a platform for managing properties and finding vetted renters.

For prospective tenants, it can offer support services and the ability to arrange viewings at suitable times.

Home Made founder and CEO Asaf Navot said: “Our goal is to provide people with a better way to rent, and our expansion to Ireland represents an important milestone in our path to further international expansion, impacting a larger number of renters with our digital-first customer journey.

“As one of Europe’s leading tech hubs, Dublin is the perfect place to start our international journey, and it is long overdue a digital letting service to serve the many tech professionals living and working in Silicon Docks,” Navot added.

The UK start-up said it is currently engaged with around 250,000 tenants and more than 5,000 private landlords. It markets more than 60,000 BTR properties across the UK with clients include Greystar, Grainger, Get Living, Quintain, M&G and Moda Living.

“We will demonstrate that, with the right operational model for finding residents efficiently, investors can generate healthy ROI without charging more than locals are willing or able to pay,” Navot added.

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Leigh Mc Gowran is a journalist with Silicon Republic