How Instagram went from zero to US$1bn in 17 months (infographic)

11 Apr 2012

The world is raving about Facebook’s decision to snap up popular photo-sharing app Instagram for US$1bn. A new infographic tells the incredible story of how in 17 months a marketer who learned how to code created Burbn, which then became Instagram and took the app and social world by storm.

The infographic goes back to when Instagram’s meteoric rise began in March 2010 when founders Kevin Systrom and Mike Krieger raised US$500,000 in seed funding for Burbn.

The Instagram app made its debut on the iOS App Store in November 2010. By December 2010, Instagram notched up its first 1m members.

In January 2011, Instagram added hashtags, cementing its presence in the Twitterverse.

By February 2011, investors, including Twitter’s Jack Dorsey, Quora’s Adam D’Angelo and Benchmark Capital, took a US$7m stake in Instagram.

By September 2011, Instagram’s community included more than 10m users and the same month Instagram version 2.0 came on the scene with live filters, instant tilt-shift and high-res photos.

By April 2012, Instagram’s global community reached 30m members. The Android version of the app was introduced and within a single day it achieved 1m new users.

Earlier this week, Facebook CEO Mark Zuckerberg broke the news that the social network had acquired Instagram for about US$1bn.


John Kennedy is a journalist who served as editor of Silicon Republic for 17 years