Indiegogo rolls out new e-commerce tools for crowdfunding start-ups

7 Jan 2015

Crowdfunding platform Indiegogo has rolled out new tools to help start-ups go from concept to commercial transactions. The tools are already credited with bringing in tens of millions of dollars of revenue for crowdfunders.

Indiegogo’s InDemand technology toolset enables crowdfunders to accept pre-orders, engage with analytics, boost exposure through SEO and market through social media.

“InDemand gives our customers the turn-key solution they have been asking for to reach a larger audience and move into the next phase of their company’s lifecycle,” said Indiegogo CEO Slava Rubin.

“Results from the pilot are strong and we are excited to roll out InDemand globally.”

The launch of the new tools comes just a year after Indiegogo raised US$40m in Series B funding and follows a redesign of the website and the launch of new iPhone and Android apps.

Indiegogo was also the first crowdfunding platform to incorporate Apple Pay and in December launched a new personal fundraising site called Indiegogo Life, with a zero percent fee.

One of the early companies to trial the new business tools Geek Pulse has already generated more than US$1.4 million in product pre-orders through InDemand, surpassing the initial US$1.1 million raised during its campaign

Other players using the tool include Airtame, Plexidrone, The Core and TrackR bravo.

Crowdfunding image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years