New York UX design player InVision raises $100m

1 Nov 2017

Image: mikecphoto/Shutterstock

InVision enables the digital experience design behind some of the most iconic brands in the world.

New York-based user experience (UX) product design platform InVision has raised $100m in a Series E funding round led by Battery Ventures.

The round also included participation by Accel, Tiger Global Management, FirstMark and Iconiq Capital along with new investors Spark Capital and Geodesic.

‘In today’s business landscape, the importance of designing and delivering amazing customer experiences cannot be overstated’

InVision evolved from a prototyping tool into a complete platform for design teams to drive the digital product design process from start to finish.

It powers this process for more than 3m people at tens of thousands of companies, including 80pc of the Fortune 100 and brands such as Airbnb, Amazon, HBO, Netflix, Nike, Slack, Starbucks and Uber.

The power of digital product design

InVision CEO and Co-Founder Clark Valberg.

InVision CEO and co-founder Clark Valberg. Image: InVision

“Over the last several years, the power of digital product design to impact every area of business has become increasingly clear, and so it has become a strategic and cross-functional concern across every organisation,” said InVision CEO and co-founder Clark Valberg.

“At InVision, we see evidence of this in the fact that three-quarters of our users sit outside the design team and our customers span every imaginable industry.”

The company will use the funding to evolve its technology by hiring new staff and investing in its design education efforts. It recently announced new products, including its screen design tool, InVision Studio, and innovation platform Design System Manager.

InVision made seven acquisitions in 2016 and 2017, welcoming Macaw, Waybury, Easee, Napkin, Silver Flows, TrackDuck and to the team. The company also grew its employee base significantly over the last few years, from just over 50 in 2015 to nearly 450 today.

“In today’s business landscape, the importance of designing and delivering amazing customer experiences cannot be overstated,” said Battery Ventures general partner Neeraj Agrawal.

“InVision is defining this category from both a technology and a thought leadership perspective.

“As every company expands its digital presence, InVision has become the backbone of some of the world’s best digital experiences, and is now the essential platform for every organisation that wants to harness design as a differentiator and compete in the modern business era,” Agrawal said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years