Irishman aims to build global digital retail empire from Amsterdam

21 Apr 201643 Shares

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Pictured: Alifa Shabrina, Juliana Paiva and John Staunton, Countr

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In just 18 months, Irishman John Staunton has deployed his Countr “POS in a box” technology to 3,100 customers in 116 countries worldwide.

Countr is one of a number of products to emerge from Shopper Concepts, including shopper loyalty platform Buzzoek.

We caught up with Staunton at the Uprise Festival in Amsterdam.

‘All the retailer needs is an iPad or Android tablet and they download the app and connect up the hardware as they need it’
– JOHN STAUNTON, COUNTR

The Countr technology enables retailers to deploy a point of sale (POS) platform from a tablet computer. Additional hardware that works with the platform from Dell and Intel, as well as Epson and Verifone, can work to create the ecosystem that retailers need in terms of printing receipts, sending receipt transactions to the cloud, and more.

“We are a pure software-as-a-service (SaaS) platform,” Staunton explained. “All the retailer needs is an iPad or Android tablet and they download the app and connect up the hardware as they need it.”

Staunton came to Amsterdam after marrying a local woman, and he’s based there full-time raising his young family.

He said his family background has always been entrepreneurial and, after years in the corporate world, it felt natural to him to be a tech entrepreneur in Amsterdam

“We’ve been going 18 months and we are in 116 countries with 75 more to go.

“The beauty of the technology is that it allows small retailers to link their physical shops with their web shops and the system is designed for situations where there may be no Wi-Fi or there are power cuts.”

Staunton has raised €700,000 to develop the technology and is negotiating a further €300,000 investment round.

“The possibilities of Countr are vast and we are currently in talks with the airline industry about using tablet technology in its retail operations.”

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com