AI company LogoGrab lands Google Adopt a Startup gong

7 Apr 2017

From left: LogoGrab’s Luca Boschin, Collette Doyle and Wes Roddy. Image: Shane O'Neill Photography

Google’s Adopt a Startup programme has named its latest winner, with LogoGrab adding to its recent haul of industry awards.

Named as the emerging start-up at last year’s Irish Software Association awards in November, LogoGrab’s trophy cabinet has gained yet another gong.

The Dublin-based company’s innovative marketing tool saw it win this year’s Google Adopt a Startup prize, with the latter lauding the progress that LogoGrab had made throughout the three-month programme.

LogoGrab monitors logos and branding in images and video, alerting companies when their image appears somewhere and providing them with additional information on how well their marketing is going.

Armed with €10,000 in Adwords credit, LogoGrab’s 2017 is shaping up quite nicely.

“We put a lot of hard work into getting the most out of our participation on this Google programme, and the results have been hugely positive,” said Luca Boschin, CEO of the company.

“We had two main objectives heading into the programme, namely to reduce our costs on the engineering side of the business and to increase the volume of our inbound sales leads.”

Boschin claims that his company’s costs were reduced by 45pc through shifting its cloud dealings from AWS to Google Cloud – no doubt one of the appealing aspects of LogoGrab for the organisers.

“On the marketing side of the business, we have generated a pipeline of 1.2m, just from the changes implemented during our time on the Adopt a Startup programme alone, so we are absolutely delighted with the results and to have been named the overall winners,” he said.

Campsited, a marketplace for campsite booking, finished second and received €5,000 in AdWords credit. Obeo, which provides a compostable food waste box, was awarded €3,000 in AdWords credit for third place.

LogoGrab, as part of its top prize, also becomes eligible for the Google Cloud Platform for Startups programme, with $20,000 in cloud credit up for grabs.

“LogoGrab was selected by the judges because the progress they made over the 12-week mentorship programme was amazing,” said Paddy Flynn, director and head of Google Ireland’s start-up programme.

“Every metric applied to measure their success was exceeded, and their presentation to the judges explained in a very clear and tangible way how the company will continue to scale and grow.”

Meanwhile, Dogpatch Labs awarded a special prize of hot-desking membership for six months to Engager, a company providing users with a new broadcast ratings system and data analytics service.

Gordon Hunt was a journalist with Silicon Republic