London.com – the first major start-up project to emerge from Lucey Investment Fund

5 Jul 2012

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Oxford Street in London

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An online city guide to London – appropriately enough entitled London.com – is the first major project to come out of the Dublin-based Lucey Investment Fund which was set up last year.

The website is aimed at visitors to London, as well as Londoners themselves.

It includes information on events, restaurants, transport, accommodation, attractions and information on the city and its surrounding areas.

It is the brainchild of Callum McLean, former commercial director of Visit London and the aim is to stand out from other London tourist and entertainment websites.

“This is a hugely exciting project which I believe the leisure and tourism industry in London is crying out for,” McLean said.

“The site, aimed at the millions of visitors to London, will promote the huge variety of things to eat, see and do in London,” he added.

What’s hot in London

London.com will promote special offers from service providers in the city, such as theatres, tour operators, concert promoters, and hoteliers. It will also allow visitors to perform price and quality comparisons on a range of London hotels.

The site will also provide a comprehensive guide to What’s Hot in London, including activities and attractions throughout the city of London for people looking to explore, get off the beaten track, or simply pass some time taking advantage of the array of activities London has to offer.

The website is being launched just in time for the Summer Olympic Games, and will include guides to navigating the city over the course of the seven weeks of festivities.

The Lucey Investment Fund

The Lucey Investment Fund began working with London.com in early 2012 to create the online presence it needed.

“Callum is an industry expert with years of experience so we were delighted when he came to us with the idea,” says Ian Lucey, CEO of Lucey Technology.

“What he didn’t have was the technical background and that’s where Lucey came in.

“We were able to put the technical infrastructure in place to get the product to market and support its growth. It is an exciting project and with the Games in London this summer, the timing is just right,” Lucey added.

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com