MakeMatic aims to train teachers with the 21st-century skills needed for a modern classroom. Emily McDaid of TechWatch reports.
Mark Nagurski has parlayed his previous experience running CultureTech festival in Derry into a new start-up.
MakeMatic offers training videos for teachers in digital education. Here, he divulges what MakeMatic is all about.
How did you get started on this path?
Two years ago, my co-founder Catherine Ross – who is a BBC producer – and I talked about how teachers need training in technology, innovation and design, if they are to teach those topics in school. The trouble is, there isn’t a scalable way to do this – and the solution seemed to be in video.
Did your past lead you down this route?
Previously, I was running CultureTech, a family–focused festival aiming at engaging young people in interesting technologies. It would attract around 40,000 visitors.
But there was a capacity issue. Kids would have a good time at the festival, but return to school on Monday and things would go back to usual.
Have you gained traction so far?
The first 12 to 18 months, we were in experiment mode, finding out what worked.
We got quite a bit of work from the BBC and other organisations in creating educational content. BBC’s bite-sized revision guides brought us several contracts. We built a great team and got an understanding of how the marketplace worked, and also what kind of content we could create.
We now have 18 staff, based in Derry.
Who are your customers?
We’re currently working with Crayola. We’re developing their pilot professional development course – it’s about arts-infused education.
What aspect of the production do you do?
Literally from top to bottom:
- Go through an instructional design phase
- Then into scripting – we have two full-time scriptwriters
- Pre-production, where a producer takes it over to look at visual components
- Graphics, visuals, animation – we have six animators on staff
What’s your vision? What difference can MakeMatic make?
Not to be too ‘save the world-y’, but for us it boils down to a question of equity. If every kid needs to learn coding, design etc, we need teachers to be able to teach it.
That means training 1m teachers in the UK, 4m in the US and 15m in China.
How many countries have you reached?
For the time being, we’re focused on English-language markets. North America is our biggest market, followed by the UK and Ireland. We’re also targeting international schools – 9,500 are using an English-language curriculum across Europe, Asia, South America etc.
So you don’t sell directly to schools?
Indirectly only. We create the content on a revenue-share model with our partners. Typically, the partner or a licensee takes that content to market, and the end user tends to be a teacher in a classroom.
Anything happening locally?
How do you determine what type of content you need to create?
Part of it is going out and speaking to teachers, and asking what they want support with. Other times, it’s a result of legislation or curriculum changes.
How are you funded?
We’ve not taken any outside investment. We’ve been fortunate in that we’ve been revenue-generating from month one, so we could bootstrap. That could soon change.
Any solid figures you have in mind?
We’re producing two hours of content a month currently. We’d need to raise funds to scale that up. We’d need to raise somewhere between £1m and £1.5m.
Professional development can cost schools thousands of dollars per day, so the existing model doesn’t scale well – that’s what we’re trying to fix.
By Emily McDaid, editor, TechWatch
A version of this article originally appeared on TechWatch