Technology start-up and bespoke location-based mobile applications developer Mobanode was one of the two finalists in the recent Impact Media Elevate Award, winning the €60,000 “business booster” prize alongside TalentTank.ie.
The business booster prize for the two tech start-ups includes a mix of business support and services, from legal advice to marketing and PR.
Mobanode, founded in October 2007 with a combination of founder and CEO Shane McAllister’s funding and a feasibility grant from Enterprise Ireland, has grown from strength to strength, with a client base including Electric Picnic, Heineken Music and the University of Limerick.
The company’s mobile applications utilise Bluetooth, Wi-Fi and NFC (near field communication) to create both event guides such as the St Patrick’s Day one that gave events information based on location and time, as well as guides based around specific locations, such as the University of Limerick student guide listing courses on offer, the entry guidelines, maps and contact information.
This particular application was made available freely via Bluetooth to visitors and users in the vicinity of the engineering and computer engineering stand during the college’s open day.
“MobaNode’s market is all about location: it’s about delivering a message and content at the right time and in the right location, be that a music venue, a festival, a stadium or a shopping centre,” said company founder Shane McAllister.
“If we provide relevant, targeted and location-based content, the opportunity for usefulness is many times higher than the same information delivered elsewhere and via different media.”
By Marie Boran
Photo: Mobanode CEO Shane McAllister.