Ex-Googler Maricka Burke Keogh has decided to channel her online marketing experience into helping businesses and start-ups in Galway and the West of Ireland capitalise on the online marketing tools the web has to offer. She has set up a not-for-profit online marketing group called Online Marketing in Galway.
The group has been running since August 2011 as a network for local marketers and businesses in the West of Ireland to share their online marketing knowledge and techniques.
Burke Keogh said the idea for the group came to her when she migrated from Google to take up a position as senior online marketing executive in the energy management software company Enerit, which is based in Galway. Another colleague at Enerit, Eimear O’Brien, has also volunteered her time to work with the group.
Burke Keogh said the aim of the group is to help businesses understand how they can increase their web presence and capitalise on internet tools such as Foursquare and Google Places to market their businesses.
"Not every business can afford a dedicated marketing member of staff. We point you to the low-cost online tools that are easy for businesses to use," she said.
Burke Keogh is hoping to expand the team and is reaching out to marketers, in particular, who would like to share their online marketing knowledge and expertise with companies in the West of Ireland. The group also has a Facebook page.