Galway software company OnePageCRM has become the first recipient of Twilio Fund Europe, a new micro-fund backed by Silicon Valley-based 500 Start-ups.
The investment follows an earlier investment of €575,000 in OnePageCRM from unnamed private investors and Enterprise Ireland.
OnePageCRM offers a lean customer relations management solution for SMEs, designed to be used on a single screen.
With sales actions kept front and centre, the focus of the platform is on the day-to-day tasks and activities that sales teams and individuals in SMEs undertake every day to convert leads and opportunities into customers. As opposed to traditional CRM software offering alphabetised lead contact details, OnePage operates on a system of actions and reminders for each lead, with the most pressing and time sensitive always listed at the top, so sales teams are never in doubt as to what needs to happen next to make the next sale.
“Getting backing from companies with the prestige of Twilio and 500 Startups is not only a stamp of approval for what we do, but also gives us another road map ahead,” commented Michael FitzGerald, OnePageCRM founder and CEO.
“We will be using our new investment to expand the existing team across all areas of the business, as well as to introduce some Twilio-powered functionality that will enhance things further for our customers.”
As well as the funding, OnePageCRM will also receive a featured slot at Twilio’s first conference held outside of the US, TwilioCon Europe ‘13, in London on 21 October.
The core of business
Twilio Fund Europe was launched following the success of Twilio Fund in the US. 500 Startups and SV Angel launched the microfund in September 2010 to provide seed capital to start-ups built on the Twilio cloud communications platform.
Twilio Fund has made more than 10 investments to date, with recipients from 2012 including Babelverse, Call Loop, Healthsouk, Sessions, Wedgies, FastCall, Magnolia Prime, OrderMapper, and Turnstar.
“We’re delighted to welcome OnePageCRM into the Twilio Fund fold,” said Jeff Lawson, Twilio CEO. “Amid a very high standard of competition and over 100 entrants, the team’s product and vision for the future stood out a long way for us.
“We’re now looking forward to presenting their story at TwilioCon Europe, and in the longer term helping the company achieve its full potential.”
Digital business image via Shutterstock
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