Polaris leads US$6m investment in Irish big data player Boxever

6 Mar 2014

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Dublin-based big data and personalisation platform for airlines and travel operators Boxever has received a US$6m investment in a round led by Polaris Partners, with Dublin firm Frontline Ventures also participating.

The company has also been selected by Tigerair, a global brand and leading low-cost carrier, to customise how it sells flights and other travel services to its guests, increasing conversion rates and enhancing the customer experience. 

Headquartered in Dublin, Boxever has hired more than 20 people in the last six months and expects to double their employees in the coming year.

Boxever enables airlines and travel companies to gather and analyse customer data in real-time, creating a single customer view that powers 1-1 marketing and personalisation. 

Boxever has won a number of other global travel brand accounts in recent months.

Commenting on the investment, Noel Ruane, European venture partner with Polaris Partners said, “We are delighted to join the Boxever team and help them accelerate their global growth plans. Their deep travel domain expertise coupled with their outstanding engineering and data science capabilities is solving a huge unmet need in a US$3.4trn industry.”

Go Tiger!

tigerair

Tigerair, established in 2004, is a leading Singapore-based no-frills airline that offers affordable travel options and aims to deliver a seamless customer experience.

Tigerair comprises four airlines: Tigerair Singapore, Tigerair Mandala, Tigerair Philippines and Tigerair Australia. Collectively, the group’s network extends to more than 50 destinations across 13 countries in Asia-Pacific.

Alexander Knigge, Group COO of Tigerair, remarked on the promise of Boxever’s technology for the future of its consumer experience.

“Boxever enables us to understand our customer’s shopping behaviours and purchase patterns and use this insight to personalise online and email interactions in real-time,” said Knigge.

“It was quick to implement and their travel-focus was a huge benefit. Using Boxever is a win-win for us and our customers – we maximise up-sell and cross-sell opportunities while also delivering a better, more relevant experience to our passengers.”

Today, Boxever analyses more than 60m guest profiles and billions of individual shopping, purchase and support interactions daily.

Boxever’s customers use the platform to understand and communicate with their guests, effectively anticipating their needs, delivering double-digit improvements in flight conversion and ancillary sales, and contributing millions to their bottom line.

“Being selected by Tigerair is an incredible validation of what we’re doing at Boxever,” said Dave O’Flanagan, Boxever’s CEO.

“Their focus on customer centricity is completely aligned with our vision. Airlines have access to vast amounts of untapped structured and unstructured information about their guests and very few are using this effectively.

“Furthermore, we are delighted to have Polaris Partners as an investor. Their expertise and strategic input will be invaluable as we grow, and the funding enables us to accelerate our growth plans and drive our product strategy so that we can capitalise on the huge opportunity in travel,” O’Flanagan added.

Big data image via Shutterstock

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com