Prague start-up Brand Embassy goes live with revolutionary social CRM platform

8 Jun 2015620 Views

Promising young Prague start-up Brand Embassy has signed up Vodafone, T-Mobile and GE Money for its social customer service platform.

Prague start-up Brand Embassy has revealed that Vodafone, T-Mobile and GE Money are among the first users of its new customer service platform.

Brand Embassy featured recently as one of our 12 start-ups from Prague to watch.

Brand Embassy’s cloud-based SaaS brings digital customer service channels like Facebook, Twitter, Instagram, email, live chat and discussion forums into one interface.

The platform then uses a variety of parameters like post influence and topic to route requests to the most relevant customer service agent.

Businesses risk losing touch with customers

“Customers already have cutting-edge technology in their pockets — it’s businesses that need to catch up,” Vit Horky, co-founder and CEO of Brand Embassy explained.

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“Customers aren’t willing to wait on hold anymore to get customer service. They want to communicate with brands the same way they communicate with friends — on social media. It’s just easier.

“The many-to-many nature of social media creates a conversation that can get very complex, very quickly.

“Brand Embassy understands the complexity of a social thread and intelligently creates, prioritises and routes requests to the most relevant person – everything from an email-turned-angry-Facebook post to a simple ‘thanks’ on Twitter is captured and appropriately assigned,” Horky said.

Prague image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com