Social marketing start-up Popdeem raises €500k in funding

21 May 2014

The Popdeem team: Gavin Hayes, CEO Richard Whelan (centre), and Conor Mongey

Influencer marketing platform Popdeem has raised €500,000 in funding from Delta Partners, Enterprise Ireland and several leading angel investors.

Dublin-based Popdeem’s technology helps brands drive word-of-mouth and peer-to-peer engagement across social networks.

Founded in 2012 as a social rewards app for local businesses, the company is now white-labelling its technology to enable large brands to use its social marketing tools to engage customers online.

Brands can integrate the technology into existing mobile apps using the Popdeem mobile software development kit.

Popdeem is one of the first start-ups to have accelerated its business in start-up accelerator Wayra in 2012/2013.

Word-of-mouth 21st-century style

Using the Popdeem technology, brands can reward users for sharing experiences at specific brand locations or at events.

Customers can check-in or share photos on Facebook, Twitter or Instagram to redeem rewards.

“Brands are constantly looking at innovative ways to spark conversation on social networks,” said Richard Whelan, CEO of Popdeem.

“Peer-to-peer engagement is becoming more important as the social web continues to grow.

“Popdeem’s technology and marketing platform is making it possible for brands to target their most influential customers, boost brand advocacy and harness the power of the social web,” Whelan added.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years