The New York start-up will use the funding to grow its workforce, develop new products and scale its go-to-market functions.
Stensul, an email-marketing start-up based in New York, has raised $16m in Series B funding. The investment will help the business develop new products and scale go-to-market functions.
Self-described as an “agile email-creation platform”, Stensul aims to help customers overcome the “lethargic pace” of email marketing. It works to help clients improve collaboration and speed to align email campaigns with other digital marketing channels, claiming to reduce time spent creating emails by up to 90pc.
The platform can be integrated with marketing platforms including Marketo, Oracle Eloqua, Workfront, Adobe Campaign and Salesforce Marketing Cloud.
Stensul was founded by CEO Noah Dinkin, who previously co-founded FanBridge, an email marketing service for musicians. Dinkin set up Stensul in 2014 and since then the service has been used by a number of international brands including BMW, Box, Greenhouse and Samsung.
According to TechCrunch, Stensul has more than 100 employees and plans to grow its marketing, product, engineering and sales teams with its latest funding.
“Of the many truths hiding in plain sight that 2020 has revealed, email is the linchpin that drives everything for audience engagement, outperforming every other channel by a huge margin,” Dinkin said in the funding announcement.
“Unfortunately, many organisations still operate with an outdated email creation model that holds marketing teams back and limits their ability to compete. Stensul brings substantial speed and agility to the email creation process, enabling teams to achieve better outcomes without adding headcount or sacrificing quality.”
Stensul’s Series B funding round was led by US Venture Partners with participation from Capital One Ventures, Peak State Ventures and existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The company also received funding from number of software executives, including former Adobe product VP Aaron Bird and Talend CMO Lauren Vaccarello.
In 2018, Stensul raised $7m in Series A funding and earlier this year it announced a partnership with work management platform Workfront to accelerate workflow automation.