Techstars launches ‘Internet of Things’ accelerator with NYC digital ads agency R/GA

20 Aug 2013

Techstars, the accelerator that connects start-ups with seed funding from over 75 venture capital firms and angel investors, has revealed a new accelerator programme with New York digital marketing agency R/GA focused on the next world connected devices, erstwhile known as the Internet of Things, which will seed fund start-ups to the tune of US$120,000.

The programme will target founders and start-ups focused on the Internet of Things.

Entrepreneurs that are developing connected mobile apps, hardware, and devices should consider applying.

Future Human

Accepted start-ups will receive hands-on resources and support with integrated product design, branding, marketing, product engineering, and manufacturing.

Bob Greenberg, the founder and CEO of R/GA, said the time is ripe for connected devices.

He said start-ups accepted into the programme will receive up to US$120,000 in funding, as well as mentorship from Techstars’ deep network and advice and support from development and design executives at R/GA.

“R/GA has a long history of working on groundbreaking products, services, and communications for some of the most innovative companies in the world like Nike, Samsung, MasterCard, and Unilever. We believe that our expertise in branding, design, and technology can positively impact the start-ups accepted into the accelerator,” Greenberg said.

“We can help these start-ups succeed and create opportunities for them to work with our clients.”

Applications to the R/GA Connected Devices Accelerator will be accepted starting on 19 August through to 11 October.

Selected teams will be notified on 8 November. The start-ups accepted into the R/GA Accelerator will be announced in late November, and the accelerator will kick off in NYC on 2 December.

Times Square New York image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years