Tweak to allow small firms to ‘punch above their weight’

14 Feb 2011

Serial entrepreneur Jerry Kennelly is targeting small to medium-sized businesses in Europe and North America with his latest venture,, which was launched yesterday.

Tweak is a new web-based design platform which will bring the services of professional designers to the desktops of Ireland’s 230,000 business owners, aiming to give them a cost saving of almost 80pc compared to traditional suppliers.

One of the features of the site is that start-up businesses can create their own logo free of charge from scratch using the Tweak logo builder.

Headquartered in Killorglin, Co Kerry, with 80 people located in Dublin, New York, San Francisco, Manila and London, Tweak allows users to create their own print advertising and then resize it to the exact specification of every national and regional newspaper at the click of a button.

Kennelly is well known for founding Stockbyte and Stockdisk and then selling them to Getty Images for €135m in 2006 as well as spearheading Endeavour, the programme for business start-ups based in Co Kerry.

Regarding Tweak, he says it enables smaller Irish companies to compete with bigger competitors.

“We know how busy small business owners are and in Tweak we have created a user-friendly interface which allows them to have absolute control over their branding and makes them look as professional as larger brands at a fraction of the cost.

“Tweak gives SMEs the chance to punch above their weight by looking their best in print.”

More than 400,000 individual designs

Users can create print-ready artwork in a few minutes. The site features more than 400,000 individual designs, each of which has been specifically created for Tweak by artworkers, copywriters and pre-press technicians from the UK, Ireland and the US.

The site enables businesses to use their existing logos, branding and photography in their designs or select from the range of stock photography available on Tweak.

The target is to have more than 1m pieces of design on the site by the end of this year.

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