Twitter introduces language targeting in its ads

8 May 2014

Social network Twitter has brought out a new feature that will allow advertisers to target Promoted Tweets and Promoted Accounts in specific languages.

The feature makes it possible for users to see relevant ads in their own language.

Twitter said that along with language-specific analytics, language targeting is now available to all advertisers globally and through its Ads API.

“Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages,” said Nipoon Malhotra, group product marketing manager (Revenue) in a blog post.

“For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian-language targeting to reach the right users around the world.”

Malhotra said advertisers can also use language targeting in conjunction with Twitter’s suite of targeting options based on interest, keyword, gender, geography or tailored audience segments.

“For instance, a travel brand that wants to reach Spanish-speaking travellers in the US can combine US geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.”

languages Twitter API

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John Kennedy is a journalist who served as editor of Silicon Republic for 17 years