Black Friday and Cyber Monday are major shopping dates on our calendar and, as the time nears, more retailers are revealing what’s on offer.
Black Friday hits this day week (25 November), with Cyber Monday three days later, making for a serious online shopping weekend.
It’s estimated that one-third of Christmas shopping is now done online in Ireland, with the aforementioned dates a major reason for that.
According to a recent survey by MediaCom, 20pc of Irish consumers consider next weekend as important, with 60pc of people finding the offers made available helped them to secure better deals on products they were already seeking out.
“Retailers and brands have quickly become sophisticated in how they employ their Black Friday game plans, with many extending their offers beyond the day itself to maximise volume,” said Ian McGrath, MD of MediaCom.
“It is likely to be a critical part of this year’s pre-Christmas plans for Irish retailers as sterling softens and more sales shift online from the high street.”
Earlier this week, we looked at several of the offers already listed from retailers and, in the intervening days, several more have come on stream.
The online clothes store Alila will have discounted products of up to 50pc during the weekend of Black Friday.
Amazon began its Black Friday offering this week (14 November) and it will run until 25 November. The products on offer will be rolled out gradually across the fortnight. At the moment, for example, there’s almost 50pc off some Fire tablets. Amazon says new deals will be released every hour over the coming two weeks, with the upcoming offers viewable here.
Argos tends to go big on Black Friday, with this year’s sales beginning today (18 November). The company is promising “thousands” of deals across toys, technology, TVs, video games, health and more.
Interestingly, the offers made available today will not go lower on Black Friday at Argos, or they will refund the difference, which makes things easier for the retailer and the customer.
Asos has already put in place some of its Black Friday deals, with up to 70pc off some of its clothing. It’s calling it Cyber Weekend, just to be different.
Boots, as yet, just has a holding page for its offers. But last year, the company went big on the event so we’ve no reason to expect otherwise in 2016.
Carphone Warehouse’s offers have yet to be revealed but it’s already preparing for Black Friday and Cyber Monday. You can register interest with the company and they’ll keep you in the loop with what’s becoming available.
Currys PC World
Currys PC World calls its Black Friday sales its ‘Black Tag’ event. The organisation claims “hundreds” of products will enjoy discounts of up to 70pc for the duration of the sale. More information is available here.
Dyson is not a company we featured last year, but its 2016 deals are notable. Available via its UK website, it’s something that could be replicated in Ireland. Shoppers can register here to be notified of Irish offers.
Harvey Norman has now revealed several of its offers. Not everything is available just yet, for example, it suggests up to 50pc off drones and, at the moment, 20pc is the best deal. But more products will be coming on stream soon. Those interested can keep track here.
Smartphone and VR manufacturer HTC is gearing up for Black Friday, too. Again, interested shoppers should register their interest to keep up to date on the deals.
Littlewoods Ireland has released its first batch of deals today, and will be releasing new deals every day between now and the end of Cyber Week. Today’s deals included discounts on jewellery, fragrances, nightwear, gifts for the home and Philips and BaByliss products.
Marks and Spencer will announce its Black Friday and Cyber Monday offers in the coming days.
Microsoft has already revealed its US deals ahead of Black Friday, including discounts on Xbox consoles and several Surface Pro devices. Some of its leading games are being offered with as much as 40pc off. In the UK, too, discounts have also been made available. As yet, nothing in the rest of Europe. For those buying on the day of Black Friday, the company is offering vouchers for the Microsoft Store as a sweetener.
Samsung has already profiled its US Black Friday deals, including some pretty amazing price cuts on its TV line. European offers haven’t surfaced just yet.
Sky’s offers seem pretty cool. Customers joining Sky TV from €29.50 per month on a 12-month contract will receive a free 32” Samsung TV. The offer runs until 8 December, and includes the broadcaster’s new Sky Q box. There are also several offers for existing customers, such as half-price six-month sports packages.
Sony will have a sale for the weekend, though it has not revealed its full list of deals. You can sign up here for alerts on when that changes.