Women’s health company GoFlo has knocked it out of the park again with its latest advertising video, The Period Fairy, which hit YouTube this week and looks set to go viral.
The video follows a teen girl on a ‘vagical’ adventure as she goes in search of ‘the period fairy’ — encountering Cupid, Santa and the Tooth Fairy along the way — before discovering that she needs to be her own ‘She-ro’.
The company, which provides monthly subsciption care packages to women to coincide with their time of the month, was founded by mum-of-two Naama Bloom in 2013.
It was a viral video, Camp Gyno, that set the company on the road to success – that video has since notched up 10m views on YouTube.
Bloom explained to Fast Company earlier this year how Camp Gyno changed everything – leading to the firm partnering with Always to produce another viral video, First Moon Party, that has now notched up more than 30m views on the social media channel.
When talking about the company’s viral video success, Bloom explained “the most important element for HelloFlo is that we have strong female characters who are both relatable and culturally aware.”
The Period Fairy video has also provoked a hugely positive response on Twitter…
You guys. There is a period fairy. And she totally knows how to #MakeItVagical…: http://t.co/Q6Ji2R4YQj
— Maia Schoenfelder (@MaiaSchoenf) May 12, 2015
Everything you ever needed to know about the Period Fairy, courtesy of @helloflo‘s latest and greatest ad: http://t.co/spSx7O4gix
— CH▲NT▲L (@Chantagold) May 12, 2015
Let’s #MakeItVagical: http://t.co/LxKL2ExQiC pic.twitter.com/FjOr2RrQxa
— Drew Elovitz (@DrewBlahBlah) May 12, 2015
Despite the company’s success, Bloom, who worked in marketing for American Express before starting the company and has a MBA from Cornell University in the US, said earlier this year that the company had yet to secure funding: “I’m stringing everything together with spit and bubblegum.” Cindy Gallop, entrepreneur, founder of MakeLoveNotPorn and IfWeRanTheWorld, and a speaker at Silicon Republic’s Inspirefest 2015 event, criticised “male VCs/investors” for not funding what she described as a “brilliant” company.
Can you believe male VCs/investors won’t fund brilliant #femalefounder @naamabloom @helloflo? https://t.co/Jg8YBYgJje #changetheratio
— Cindy Gallop (@cindygallop) May 12, 2015
There is a huge amount of money to be made out of taking women seriously. Fund @naamabloom @helloflo https://t.co/Jg8YBYgJje #makeitvagical
— Cindy Gallop (@cindygallop) May 12, 2015
Perhaps they’ll have a change of heart when they witness the magic of The Period Fairy…
Inspirefest 2015 is Silicon Republic’s international event running 18-20 June in Dublin that connects sci-tech professionals passionate about the future of STEM with fresh perspectives on leadership, innovation and diversity.
