Lean Canvas creator Ash Maurya explains the strict requirements of the lean start-up methodology at the Enterprise Ireland Start-up Showcase 2017.
Since it was first proposed in 2008, the lean start-up methodology has caught on fast and gained plenty of attention. Many entrepreneurs piled onto the lean start-up bandwagon, but not all were adhering to the rigorous rules of the process.
“You still see a lot of people claiming to be a lean start-up even though they are cherry-picking and maybe not doing the right things, but I find that it is time now where people are rolling up their sleeves and really getting to work,” said Ash Maurya, creator of the Lean Canvas business modelling tool, just before presenting his keynote at the Enterprise Ireland Start-up Showcase in Dublin Castle.
Words by Elaine Burke