AT&T intends to beat the OTT rivals such as WhatsApp by focusing on infrastructure and services in order to go where the OTTs can’t go.

Tim Tweedle, lead interconnection agreements manager at AT&T, spoke to last November at the GSMA WAS summit in Dublin, hosted by local telecoms software player Anam.

He said that 10 years have passed since the iPhone launched and a new approach is needed.

That approach requires doubling down on infrastructure to provide services that OTTs can’t match.

He said that when it comes to defeating the OTTs, it will be quality and reliability that will help telcos carry the day.

“It’s not necessarily about beating somebody, but focusing on our customers and giving them what customers really want. AT&T wants to supply that demand,” Tweedle said.