One of the greatest challenges facing blockchain has nothing to do with its technology. It’s all about public perception.

Blockchain is a promising emerging technology with applications across a broad swathe of industries. Professionals involved in the space, such as those that took to the Inspirefest 2019 stage to take part in the conference’s blockchain panel, are enthused about how it could impact our economy and our world.

Yet they concede that blockchain suffers a huge image problem for a variety of reasons. Silk Road, unstable bitcoin valuations and a quickly devolving spate of ICOs did enough harm to make prospective users sceptical.

Check out the talk in full to see the kind of potential solution to this enduring issue.

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Words by Eva Short