IBM Watson CTO Bryson Koehler tells the story of The Weather Company and how it is a metaphor for the data journey most firms will embark on.

Bryson Koehler is CTO of IBM Watson and IBM Cloud, as well as general manager and distinguished engineer for IBM.

Before joining IBM, Koehler served as CTO for The Weather Company, where he led the company’s transformation by building one of the world’s largest IoT/data platforms — this was an integral factor in IBM’s decision to acquire the company.

“Data is the lifeblood of every business,” Koehler said.

“You have to see data as a living, breathing entity of your business – just like your employees of your business are.”

Words by John Kennedy