Comtrade’s Dejan Cusic sits down with to discuss digital transformation, and where businesses and technology collide.

Digital transformation is a complex concept, requiring consistent upgrading in technology, skills and knowledge.

However, despite it being hard work, digital transformation could be crucial to your business, or even sector, in order for you to keep pace with technology.

How is it judged? Well, according to Dejan Cusic, solutions and services business director (Ireland and UK), at Comtrade Group, it’s all about the timespan between innovation, creation and mass adoption.

Words by Gordon Hunt