Presenting his ‘Lessons from Data’ keynote at Predict 2015, Cronan McNamara detailed the various elements needed to deal with data.

“Data, on its own, isn’t enough,” said the founder and CEO of Creme Global at the event in Dublin’s RDS.

McNamara went on to describe the numerous resources beyond data required to analyse and make use of information collected.

These resources can seem like a barrier-to-entry to small businesses interested in gaining insights from data, but Creme Global are working on democratising data science to make it available to decision-makers without deep analytical skills.

Words by Elaine Burke