Businesses should not just build data analytics engines for the sake of it – they must focus on a defined business need.

PwC Ireland advisory partner Darren O’Neill spoke to following the publication of PwC’s recent annual CEO survey.

The survey found that not only do CEOs in Ireland view the potential impact of AI as being greater than that of the internet, but many are in danger of floundering in a sea of the wrong kind of data.

Just 19pc said that the information they receive is adequate compared with 23pc for global decision-makers. Only 42pc believe they are ahead of competitors in terms of the ability to make decisions based on data and analytics, compared with the global average of 50pc.


Words by John Kennedy