What is the future of design thinking? Probably VR

16 Nov 2016

Designers should never forget the need for their work, and should always be wary of losing the run of themselves with the latest technologies. However, when it comes to virtual reality, embracing it is key.

Given three options of consumer-based, artistic-based or technology-based ideas, the “exciting” and “accessible” reality of today’s industry makes room for all.

That’s according to a panel of experts at Inspirefest earlier this year, who discussed everything from college graduates to cutting edge, immersive hospital experiences.

Journalist Nellie Bowles sat down Alan Siegel, president and CEO of Siegelvision; Mark Curtis, chief client officer and co-founder of Fjord; Lorna Ross, director of design at Mayo Clinic Center for Innovation; and Lara Hanlon, designer at IBM Studios, to hear their views.

VR, it seems, is something everybody is pretty excited about. “It’s not social friendly at the moment, it’s exclusive, and that’s a problem,” said Curtis, who is in awe of the “quality of experiences” we’re seeing today.

Curtis claims printing in 3D using virtual reality is the best example of why this will be “revolutionary”.

“What would Picasso have done with this?” he asked.

Words by Gordon Hunt

Luke Maxwell
By Luke Maxwell

For many years, Luke Maxwell was part of Silicon Republic’s AV team, where his job was shooting and editing great video content.

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