What does it mean to be an Irish company? And can ‘brand Ireland’ help or hinder your business?

At the launch of SOSV Slingshot: Dublin, discussion turned to ‘brand Ireland’ and what that means on an international level.

CorkBIC CEO Michael O’Connor and Trinity College professor Constantin Gurdgiev perceived the Irish brand to be incredibly strong but often underused by Irish companies.

However, Frontline Ventures’ Kim Pham provided a counterpoint and reminded internationally-minded entrepreneurs that they need to be perceived as boundless.

Words by Elaine Burke