Apple’s rise into the high-fashion world continues unabated with a new operating system to accompany a range of new bands and straps, new gold and rose gold materials and an exclusive joint venture with fashion brand Hermès.

WatchOS 2 makes apps faster and more fluid by running natively on Apple Watch and introduces new watch faces and the ability for third-party apps to display information on the watch face.

As well as this, Apple has come up with an innovative way to see future events, past headlines and more with Time Travel.

WatchOS 2 also includes new communication features such as the ability to respond quickly to Mail with dictation, Smart Replies or emoji, and Digital Touch enables more creativity with multiple sketch colours.

Apple has also come up with new Apple Watch Sport devices in anodised aluminium that can appear as silver, gold or rose gold and new fluoroelastomer Sport bands in lavender, antique white, stone and midnight blue, as well as new bands, including a two-toned Classic Buckle in black or saddle brown.

Apple has also joined with fashion house Hermès to create new distinctive styles including the Single Tour, Double Tour and Cuff

The Single Tour with the 38mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42mm stainless steel case comes in fauve Barenia leather and noir box leather.

The Double Tour pairs with the 38mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather.

The Cuff pairs with the 42mm stainless steel case and is available in fauve Barenia leather only.

Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customisable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.


Words by John Kennedy