The media landscape is shifting and there is a need for constant re-evaluation.
“When I was covering the internet, before it was anything, a journalist told me I was reporting on CB Radio – basically, a fad,” Kara Swisher, co-executive editor of Recode, told the Inspirefest audience this summer.
“I said, ‘No, I’m covering the decimation of your job.’”
This was just one frank revelation from the discussion on the future of media and journalism at the annual sci-tech event in Dublin’s Bord Gáis Energy Theatre. Chaired by Siliconrepublic.com editor John Kennedy, Swisher was joined on the panel by Raju Narisetti, senior vice president at News Corp.
“Journalists don’t understand what pays for their journalism,” said Narisetti. “It’s also funny that The Washington Post’s saviour, today, is Jeff Bezos. He made all of his money on the internet.”
“We know old media companies are dying. We get that,” said Swisher, as the conversation covered the broad spectrum of media, how it will be consumed and how it will be financed in the digital age.
Inspirefest is Silicon Republic’s international event connecting sci-tech professionals passionate about the future of STEM.