Traditional media faces its greatest period of disruption in history, but it is also a golden age, says Interxion’s Bryan Hill.
Bryan Hill directs Interxion’s strategy and relationships within the digital media industry, which he believes has been transformed of late.
“It would be fair to say that the media industry is going through its most disruptive period in its history. With that disruption comes challenges from traditional providers. If you look at broadcasters, publishers, advertising agencies, they are all facing challenges of having to adapt to survive and thrive.”
He added: “That all said, I do believe we are in a golden age. As consumers, we now hold in our hands a mobile personalised television, a mobile personalised gaming console. We can get whatever we want from wherever we want it and to have it work first time, most of the time, and give us the best experience.”
>> READ MORE
Words by John Kennedy