Not every little girl wants to be a princess and not every little boy wants to be a rally driver. Here’s how Lottie Dolls is taking on the traditional toy industry.

Far from the world of Barbies and Bratz, Ian Harkin told the Inspirefest 2018 audience that Lottie Dolls offers a wholesome alternative for young kids.

Lottie Dolls is railing against the pink and blue toy aisles offering limited options such as baby dolls and plastic guns to young girls and boys.

Instead, it aims to appeal to “diverse kids with diverse interests”, with Mia the Wildlife Photographer a perfect example, as the world’s first mass-produced doll with a cochlear implant.


Words by Shelly Madden