We are at the dawn of the AI-first age of computing, says Google’s Simon Balfe.

Simon Balfe is agency development manager at Google Marketing Solutions in Dublin.

We caught up with him at the recent Virgin Media Digital Evolution conference at the Titanic Belfast centre.

“Mobile has become more important based on searches and we can now see, based on the data that we have, that machine learning is the next big shift, and we are trying to get that message across to people and help them along,” he said.

Words by John Kennedy