At Inspirefest 2019, Maureen Taylor discussed what kind of mindset can make someone a successful founder.

As CEO of SNP Communications, Maureen Taylor has met many leaders throughout her career.

One of the key insights she has gained into their success is that listening to what compels you will set you apart in business.

At this year’s Inspirefest, she gave her top tips for getting into the mindset of founder, and encouraged the audience to ask themselves three questions: who are you, what do you do and, finally, why does it matter?

“Founders are artists. They feel so strongly about what they’re doing, they don’t think about their career or they’re not looking at a checklist on how they’re gonna do it,” Taylor said. “They’re just compelled. They have resilience.”


Words by Lisa Ardill