Eir’s €200m plan to connect 300,000 rural homes to broadband has kicked off.

Speaking with Siliconrepublic.com at Eir’s headquarters, Orlagh Nevin, Open Eir’s director of sales, marketing and service, said: “If you can imagine in terms of size, scale and scope, we are reaching further into the heart of rural Ireland than any other operator in this country.”

Nevin was referring to Eir’s agreement with the Irish Government to invest an additional €200m to upgrade 890 communities to fibre broadband.

This will see 300,000 premises connected to state-of-the-art fibre, bringing Eir’s total fibre footprint in Ireland to 1.9m premises by the end of 2018.

She added that the deployment of fibre will remove a barrier that had prevented people remaining in rural Ireland, and enable them to build lives and businesses in the places they want to stay.

Words by John Kennedy