Fashion isn’t for everyone, especially when you look at the average catwalk. Carrie Hammer found a way to change that.

Carrie Hammer started her self-titled fashion line a few years ago, after a disheartening search for “professional, yet feminine” clothing for women.

However, finding ways to promote the clothing was tough.

Hammer wanted a change from the beauty standards women are being held to, as models sauntering up and down catwalks around the world look far removed from a standard body shape.

‘I can’t send these traditional models down the runway when all of our clients are such role models,’ thought Hammer, which acted like a lightning bolt. “We’d do role models, not runway models!”

After some teething issues, it took off. Hammer has never looked back.

Words by Gordon Hunt

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