Working in a tech career, it’s important to address business needs rather than just technology itself, says PwC’s digital director, Ronan Fitzpatrick.

As the director of digital advisory practice of consultancy firm PwC, Ronan Fitzpatrick understands the need for change and adaptability in a tech career.

He advises thinking about what you’re offering as a three-pronged approach: business, experience and technology.

“We resist the need to apply technology for technology’s sake,” Fitzpatrick said. “Solving problems that are worth solving is the first part of it.”

Words by Jenny Darmody