There are five myths you need to stop believing in order to get funding, according to investment expert Shelly Porges.

Shelly Porges took to the Inspirefest 2017 stage to dispense with myths about so-called ‘investment unicorns’ and correct the perceptions of new entrepreneurs when it comes to getting investors on board.

“For every one of these stories, you have to know – and I’m sure you do know, and you’ve read about the fact that there are thousands of other less successful [entrepreneurs] that never got there.”

People’s preconceptions about how investors think can seriously cripple their funding chances, said Porges.

The best thing a team looking for funding can do is ensure they can show investors there’s a real hunger for what you have to offer.

Words by Ellen Tannam