US-based Irish entrepreneur Susan O’Brien outlines seven key steps to help women entrepreneurs succeed in the world of business.

Susan O’Brien is CEO of New York and California-based Smigin, a service used in more than 175 countries worldwide that offers travellers a suite of translation apps.

She is also co-founder of The Founder Guide, a resource for entrepreneurs, along with former Enterprise Ireland executive Simone Boswell.

She was a speaker at Inspirefest 2017 in Dublin last summer.

“To focus, you need to quieten the noise inside your head,” she explained.

“There is a very overwhelming, constant battle for your attention.”

Words by John Kennedy