Swrve, the Dublin-based start-up that has come up with a mobile app optimisation platform, has secured an US$6.25m investment in a funding round led by Atlantic Bridge Partners and Intel Capital. The company is now planning to create over 100 jobs in the next two years in Dublin.
Swrve was set up in 2010 by Hugh Reynolds and Dr Steve Collins. The duo founded Havok in 1998 and Kore Virtual Machines in 2008. Last year Swrve raised €2.7m in a seed funding round.
Its platform allows product teams to test content, messages and flows to tune their games and content.
With the US$6.25m investment, Swrve is now planning to expand its R&D team and to expand its mobile app analytics and testing platform into other mobile gaming markets.
"This funding round puts us in an outstanding position for growth," said Hugh Reynolds, CEO. "We already have a number of blue chip clients experiencing outstanding return on investment from our product.
"Our team in Dublin already consists of the brightest and best – we just need more of them. A lot more," added Reynolds.
Brian Long of Atlantic Bridge said that Swrve had already successfully validated the service with some of the largest players in the industry.
"They have tapped into a massive market opportunity with an amazing platform, and have already successfully validated the service with some of the largest players in the industry. Our decision to invest was an easy one," he said.