What can user data tell us about us as people? Quite a lot, apparently.

Karen Church is director of product analytics and data science at Intercom. Prior to that, she worked as a research scientist for Yahoo Research and Telefónica Research. Throughout her career, she has had access to some interesting datasets.

At Inspirefest 2017, Church recounts some of her favourite data discoveries, past and present, showing us how this number-crunching analysis can often show us a slice of humanity.

Words by Elaine Burke