Fashion retailer New Look has launched its first mobile-optimised shopping website, which it says provides a more convenient way to shop, as well as a better service and greater availability of product.
The site offers zoomable images of all the products and a single click to checkout. Shoppers have the option to nominate a particular delivery day.
The company said registered users of the site benefit from a quick, simple and secure ‘one click’ purchasing process while users also have the option of shopping anonymously with no registration required.
The site includes integrated links to Facebook, Twitter and email, enabling users to share their favourite products instantly. It also links to New Look TV and New Look’s Fashion Blog.
Also included is a store locator fully integrated with Google Maps and directions so users can find their way to the nearest store or check opening hours on the move.
“At New Look our aim is to offer customers an outstanding multi-channel experience,” said Dan McBrien, ecommerce director, New Look. “To do this, we must offer an easy and convenient shopping experience through a multitude of channels.
“Research suggests that in 2012 access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy one-click checkout for registered users are just a few of the cutting-edge features.
“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”
Article courtesy of Businessandleadership.com
