Aisling Foley, former Dubai-based head of marketing for Dublin software company CR2, has launched a marketing consulting business, Aisling Foley Marketing. Foley has 20 years international IT marketing experience, the last 13 of which have been specifically in software. In CR2, Foley increased unique visitors to the company’s website by 400%, grew press coverage by 250% and re-launched the customer newsletter, increasing its circulation by 50%. Prior to CR2, Foley worked as marketing manager with Sabre in Dublin where she was responsible for the international marketing of its internet booking engine. Before Sabre, Foley was based in Belgium and the UK and spent 6 years in supply chain management software working for US companies, i2 and AspenTech. Aisling Foley Marketing is an independent marketing consultancy that provides small and medium software companies with the extra resource and expertise required to extend current marketing activities.
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