This week’s career memes give a tip of the hat to community managers, the professionals who build, grow and manage online communities around a brand or a cause.
More specifically, a community manager’s job can entail content creation, public relations, customer relations, business development, and social media marketing, where he or she can also serve as a moderator on social media sites and other online forums.
A community manager may also have to work with online audience measurement tools, such as Google Analytics, to provide reports on metrics and determine new and most effective ways to build an online audience.
He or she should also possess excellent organisational and communication skills, social media management experience, and the ability to juggle multiple tasks at once.
A community manager may have an educational background in English, journalism, communications or public relations.
In Ireland, an online community manager can expect to earn a median annual salary of €28,299, according to PayScale.com.