Aer Arann invests €8m in online reservation system


20 Oct 2003

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Regional airliner Aer Arann has invested €8m in a new online booking and check-in system that will help fuel the growth of the firm over the next five years.

The company, which now serves 16 destinations across Ireland and the UK, will use the Navitare Open Skies system to offer its customers services such as ticketless travel, each-way pricing and online booking for corporate and travel agency customers.

These online capabilities as well as a direct sales strategy will fuel Aer Arann’s growth going forward, said the company’s commercial manager Jennifer Mooney.

“This represents a significant investment for Aer Arann,” Mooney said. “The Open Skies system will provide real benefits for our customers in a variety of ways, but particularly for those booking online at www.aerarann.com.”

In the coming months, Aer Arann will introduce a number of web fare promotions allowing passengers to travel for lower prices than before, Mooney added.

The Navitaire Open Skies system is used by more than 40 airlines worldwide, including Ryanair, Virgin Express and BMI Baby. It provides airliners with real-time operational business information on revenue, bookings and boardings.

By John Kennedy