Lenovo to acquire Packard Bell for almost €600m


8 Aug 2007

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In a bid to boost its presence in the European marketplace, Chinese electronics giant Lenovo, which two years ago bought IBM’s PC division, said it has signed a memorandum of understanding to acquire Packard Bell.

While Lenovo itself has not disclosed any sum for the transaction, various reports suggest the deal could be worth around US$800m (€581m).

Packard Bell, which controls 2pc of the world’s PC market, was established in the US in 1926 as a radio manufacturer. The company has all but vanished from the US PC market but continues to be a popular brand in Europe, holding number three position in consumer sales.

Packard Bell is estimated to have made revenues of between US$1.5bn and US$2bn in 2006.

Lenovo today confirmed it is in discussions with an independent third party in relation to a proposed acquisition of Packard Bell.

The transaction, if it materialises, may be disclosed under Hong Kong Stock Exchange rules.

By John Kennedy

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