At a Future Human pop-up event, FenuHealth co-founder Kate Madden took us through her company by numbers.

“It was our 152nd blend that worked. So we always say: what would have happened if we had stopped at 151?”

With these words, Kate Madden, who founded FenuHealth as a teenager with her younger sister Annie, urged fellow young entrepreneurs to persevere just as she did.

FenuHealth, which produces horse-feed designed for optimum stomach health, originated from a winning Young Scientist project when its founders were just 13 and 14 years old. Madden, who is now 19, wants to see growing support for young entrepreneurs from their peers, industry mentors and government.

Madden spoke at the Future Human pop-up during the 2020 BT Young Scientist and Technology Exhibition, where she launched the Irish, British and American Junior Chamber of Commerce, a business organisation for people under the age of 23 to promote doing international business.


Words by Elaine Burke

Editor’s note: Please note that Future Human 2020 has been rescheduled to take place on 29 and 30 October 2020. More details can be found here.