Microsoft has gotten stick for its Cortana advert that tried to mock Apple’s Siri, but it’s not the first time Microsoft, Apple and others have gotten tech advertising wrong.
Dublin: 31.07.2014 02.18AM
Online and mobile banking will be used by 83pc of Irish adults by 2015, according to an infographic produced by Danske Bank to coincide with the launch of Ireland’s first iPad banking app.
Did you know there are 3.2m users of online banking in Ireland and that six out of 10 smartphone owners use mobile banking?
According to the infographic, remote banking has come a long way since the first mobile network was launched in Ireland in 1987.
Some 90pc of consumers use their mobile devices to check their account balances. In 2010, there was a 60pc increase in global adoption of mobile banking services.
By 2013, some US$600bn worth of global mobile payments have been predicted. Up to 99pc of banks and credit card companies plan to launch mobile banking technology.
Danske Bank yesterday launched one of the first dedicated Irish banking applications designed for the iPad. The free app allows users to check their account balances, view and search through transactions going back 13 months, transfer money, pay bills and compare income and expenditure. Users can also employ drag-and-drop functionality, depending upon how they wish to view their finances.
“The new iPad app ensures that our mobile banking services stay ahead of the competition,” the head of personal banking at Danske Bank Stephen Foley explained.